About
Marvin “Skitta” Reid
Founder & CEO | Freedom Trail Reggae
Marvin “Skitta” Reid is a seasoned music executive, producer, and creative force whose decades-long journey through Reggae and Dancehall has earned him deep roots within Jamaican music culture. As the Founder and CEO of Freedom Trail Reggae, Reid brings together years of industry experience, respected relationships, and a passion for creating authentic music that carries the sound and spirit of Reggae forward.
Throughout his career, Skitta has worked with an impressive roster of celebrated Reggae and Dancehall artists, including Buju Banton, Sizzla, Capleton, Richie Spice, Bugle, Chezidek, Lutan Fyah, Turbulence, Anthony Cruz, Chuck Fenda, Junior X, Ffurious, Spanna Banna, and others. His work alongside both internationally recognized icons and respected veterans of the culture reflects a career built not simply around music, but around lasting relationships, creative collaboration, and a genuine commitment to the genre.
While his history connects him with some of Reggae and Dancehall’s most established names, Skitta remains equally focused on discovering, developing, and creating opportunities for the next generation of talent. Through Freedom Trail Reggae, he is working with a growing roster of promising artists, including Snatcha Lion, Eldie Anthony, Rude Kid, Jah Lead, Jac Saavige, Jah Thunder, Abulani, and Chabe, helping emerging voices develop their sound and build their place within an increasingly global music industry.
For Reid, Freedom Trail Reggae represents both legacy and progression. The label is rooted in the authenticity, message, musicianship, and culture that have made Reggae one of the world’s most influential musical movements, while remaining open to the new sounds, collaborations, and creative ideas shaping its future.
With decades of knowledge behind him and an ambitious new chapter ahead, Skitta is expanding the Freedom Trail Reggae brand through new music, artist development, visual content, strategic collaborations, and an upcoming catalog of releases. A number of powerful new songs and projects are already in the pipeline, pairing respected established artists with emerging talent and continuing the label’s mission of producing music capable of reaching audiences far beyond Jamaica.
Skitta Reid’s vision is clear: honor the foundation, develop the future, and create music that can travel the world without losing its roots.
Under his leadership, Freedom Trail Reggae is positioning itself as more than a record label—it is becoming a platform where experience meets opportunity, legends connect with the next generation, and authentic Reggae and Dancehall continue to evolve.
The journey is established. The vision is growing. And for Marvin “Skitta” Reid and Freedom Trail Reggae, there is much more music still to come.